Planning and designing social spaces within trade shows and exhibitions
Trade shows, a powerful tool to introduce and sell products and services, need to attract, hold, persuade and inform visitors. In trade shows, well-designed social spaces can facilitate active communications and interactions between exhibitors and visitors. Besides being amenities to retain visitors...
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| Language: | en_US |
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2005
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| Online Access: | http://hdl.handle.net/1993/93 |