Trust or not: the role of self-construal in the perceptions of trustworthiness toward salesclerks
People usually have favorable evaluations when incoming information matches with their self view, which has been evidenced in cross-cultural research on advertisement appeals. However, the current paper demonstrates a counterintuitive finding in a retailing context. Results show that when an interde...
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2012
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| Online Access: | http://hdl.handle.net/1993/7890 |