What satisfies a curious mind? curiosity prompts novel reward seeking
In this age of information overload, consumers are bombarded with various curiosity-inducing stimuli from newspapers, TV programs, movies, web banners, etc. Despite its ubiquity in the consumption world, curiosity has surprisingly received little attention in cognitive psychology and consumer behavi...
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
University of British Columbia
2014
|
| Online Access: | http://hdl.handle.net/2429/46501 |