Interactions between a web site and its customers : a relationship building approach

Interactions between a web site and its customers : a relationship building approach

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This research makes a case for treating an electronic commerce web site as a social actor and argues that LT-enabled support for personalization systems and virtual communities has a significant impact on the perceived communication characteristics of a web site. This research studied the impact...

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Bibliographic Details
Main Author: Kumar, M. S. N.
Language:English
Published: 2009
Subjects:
Electronic commerce
Web design
Internet marketing
Customer loyalty
Consumer satisfaction
Online Access:http://hdl.handle.net/2429/15154

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