Interactions between a web site and its customers : a relationship building approach
This research makes a case for treating an electronic commerce web site as a social actor and argues that LT-enabled support for personalization systems and virtual communities has a significant impact on the perceived communication characteristics of a web site. This research studied the impact...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/15154 |