Evaluation vertical strategies in CRM using an object-oriented approach
Software vendors are required to constantly adjust their product strategies to maintain the competitiveness of their products as they evolve through the product lifecycle. Customer Relationship Management (CRM) software reached, what many considered, the mature stage of its lifecycle in the year 2...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/15081 |