Tobacco marketing and public policy in Canada, 1960-2002 : the role of sponsorship
Using an interdisciplinary and multi-method approach, this thesis examines Canadian tobacco industry practices that were responses to federal advertising regulations, with a specific focus on the role that sponsorship has played. By analyzing internal industry documents publicly accessible as a resu...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/14984 |