Direct-to-consumer advertising of prespcription drugs : effects on prescribing and policy implications

Direct-to-consumer advertising of prespcription drugs : effects on prescribing and policy implications

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The United States and New Zealand are the only industrialized countries that allow direct-to-consumer advertising of prescription medicines (DTCA). Spending on this form of pharmaceutical promotion has grown rapidly within the last decade, and national governments - including the Canadian governm...

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Bibliographic Details
Main Author:	Mintzes, Barbara
Language:	English
Published:	2009
Online Access:	http://hdl.handle.net/2429/14938

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