Direct-to-consumer advertising of prespcription drugs : effects on prescribing and policy implications
The United States and New Zealand are the only industrialized countries that allow direct-to-consumer advertising of prescription medicines (DTCA). Spending on this form of pharmaceutical promotion has grown rapidly within the last decade, and national governments - including the Canadian governm...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/14938 |