Web personalization based on association roles finding on both static and dynamic Web data

The explosive and continuous growth in the size and use of the World Wide Web is at the basis of the great interest into web usage mining techniques in both research and commercial areas. In particular, the need for predicting the user’s needs in order to improve the usability and user retention of...

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Bibliographic Details
Main Author: Lu, Minghao
Format: Others
Language:English
Published: University of British Columbia 2009
Subjects:
Web
Online Access:http://hdl.handle.net/2429/4162