Moral uncertainty promotes prosocial behavior : exploring the self-signaling motivation for prosocial behavior
Self-signaling theory posits that individuals engage in prosocial behavior in order to gain positive information about the self. Previous self-regulatory approaches to prosocial behavior have primarily focused on helping as means to self-repair (e.g., the negative state relief model), or as a means...
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| Language: | English |
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University of British Columbia
2010
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| Online Access: | http://hdl.handle.net/2429/28003 |