SUE : an advertisement recommendation framework utilizing categorized events and stimuli

With the emergence of peer-to-peer video-on-demand systems, new avenues for keeping track of and subsequently meeting user needs and desires have arisen. Based on the idea of contextual priming, we introduce a new frame-work, SUE, that takes advantage of the intimate level of user profiling afforded...

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Bibliographic Details
Main Author: Cheung, Billy Chi Hong
Format: Others
Language:English
Published: University of British Columbia 2008
Subjects:
Online Access:http://hdl.handle.net/2429/2450