Understanding donor response to donation appeals: the role of deservingness in the dictator game and optimum donation promises in charity auctions
Marketing research has attempted to shed light on donor responses to a variety of donation appeals and strategies. More recently, research has examined the effect of changing the content of an appeal in both a donation solicitation and a cause-related marketing context. Some charities are highly s...
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| Format: | Others |
| Language: | en |
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2010
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| Online Access: | http://hdl.handle.net/10048/971 |