THE PECULIARITIES OF MARKETING TERMS AND THEIR TRANSLATION INTO LITHUANIAN IN THE MARKETING TEXTBOOK BY PH. KOTLER AND G. ARMSTRONG “PRINCIPLES OF MARKETING” (“RINKODAROS PRINCIPAI“)

After the literature analysis has been performed, the present research states that terms are related with the scientific discourse, i.e. they are used exclusively by educated people. On the whole, the peculiarities of marketing terms and their translation into Lithuanian are analyzed here. Special a...

Full description

Bibliographic Details
Main Author:	Saulis, Antonas
Other Authors:	Baranauskienė, Reda
Format:	Dissertation
Language:	English
Published:	Lithuanian Academic Libraries Network (LABT) 2008
Subjects:	Philology Marketing terms Peculiarities of marketing terms Translation of marketing terms Rinkodaros terminai Rinkodaros terminų ypatumai Rinkodaros terminų vertimas
Online Access:	http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2008~D_20080929_141127-91926/DS.005.1.01.ETD

id	ndltd-LABT_ETD-oai-elaba.lt-LT-eLABa-0001-E.02~2008~D_20080929_141127-91926
record_format	oai_dc
spelling	ndltd-LABT_ETD-oai-elaba.lt-LT-eLABa-0001-E.02~2008~D_20080929_141127-919262014-01-16T03:38:38Z2008-09-29engPhilologySaulis, AntonasTHE PECULIARITIES OF MARKETING TERMS AND THEIR TRANSLATION INTO LITHUANIAN IN THE MARKETING TEXTBOOK BY PH. KOTLER AND G. ARMSTRONG “PRINCIPLES OF MARKETING” (“RINKODAROS PRINCIPAI“)ANGLIŠKŲ RINKODAROS TERMINŲ YPATUMAI IR JŲ VERTIMAS Į LIETUVIŲ KALBĄ PH. KOTLERIO IR G. ARMSTRONGO RINKODAROS VADOVĖLYJE „RINKODAROS PRINCIPAI“ („PRINCIPLES OF MARKETING”)Lithuanian Academic Libraries Network (LABT)After the literature analysis has been performed, the present research states that terms are related with the scientific discourse, i.e. they are used exclusively by educated people. On the whole, the peculiarities of marketing terms and their translation into Lithuanian are analyzed here. Special attention is paid to the semantics of marketing terms, the issues related with the translation of marketing terms are discussed and the solutions to the issues are suggested in the thesis.Magistro baigiamajame darbe išanalizavus mokslinę literatūrą konstatuojama, kad terminai – mokslinio diskurso, t.y. išsilavinusiu žmonių savastis. Taip pat šiame darbe nagrinėjami rinkodaros terminų ypatumai ir jų vertimas į lietuvių kalbą. Ypatingas dėmesys skiriamas rinkodaros terminų semantiniam dalykam, gilinamasi į problemas susijusias su rinkodaros terminų vertimu, bei pasiūlomos išeitys joms spręsti.Marketing termsPeculiarities of marketing termsTranslation of marketing termsRinkodaros terminaiRinkodaros terminų ypatumaiRinkodaros terminų vertimasMaster thesisBaranauskienė, RedaGudavičius, AloyzasRoikienė, DalėStankevičienė, LaimutėUrbietienė, KristinaSušinskienė, SolveigaSiauliai UniversitySiauliai Universityhttp://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080929_141127-91926LT-eLABa-0001:E.02~2008~D_20080929_141127-91926SU-nmaatewpslt-20080606-152837http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2008~D_20080929_141127-91926/DS.005.1.01.ETDUnrestrictedapplication/pdf
collection	NDLTD
language	English
format	Dissertation
sources	NDLTD
topic	Philology Marketing terms Peculiarities of marketing terms Translation of marketing terms Rinkodaros terminai Rinkodaros terminų ypatumai Rinkodaros terminų vertimas
spellingShingle	Philology Marketing terms Peculiarities of marketing terms Translation of marketing terms Rinkodaros terminai Rinkodaros terminų ypatumai Rinkodaros terminų vertimas Saulis, Antonas THE PECULIARITIES OF MARKETING TERMS AND THEIR TRANSLATION INTO LITHUANIAN IN THE MARKETING TEXTBOOK BY PH. KOTLER AND G. ARMSTRONG “PRINCIPLES OF MARKETING” (“RINKODAROS PRINCIPAI“)
description	After the literature analysis has been performed, the present research states that terms are related with the scientific discourse, i.e. they are used exclusively by educated people. On the whole, the peculiarities of marketing terms and their translation into Lithuanian are analyzed here. Special attention is paid to the semantics of marketing terms, the issues related with the translation of marketing terms are discussed and the solutions to the issues are suggested in the thesis. === Magistro baigiamajame darbe išanalizavus mokslinę literatūrą konstatuojama, kad terminai – mokslinio diskurso, t.y. išsilavinusiu žmonių savastis. Taip pat šiame darbe nagrinėjami rinkodaros terminų ypatumai ir jų vertimas į lietuvių kalbą. Ypatingas dėmesys skiriamas rinkodaros terminų semantiniam dalykam, gilinamasi į problemas susijusias su rinkodaros terminų vertimu, bei pasiūlomos išeitys joms spręsti.
author2	Baranauskienė, Reda
author_facet	Baranauskienė, Reda Saulis, Antonas
author	Saulis, Antonas
author_sort	Saulis, Antonas
title	THE PECULIARITIES OF MARKETING TERMS AND THEIR TRANSLATION INTO LITHUANIAN IN THE MARKETING TEXTBOOK BY PH. KOTLER AND G. ARMSTRONG “PRINCIPLES OF MARKETING” (“RINKODAROS PRINCIPAI“)
title_short	THE PECULIARITIES OF MARKETING TERMS AND THEIR TRANSLATION INTO LITHUANIAN IN THE MARKETING TEXTBOOK BY PH. KOTLER AND G. ARMSTRONG “PRINCIPLES OF MARKETING” (“RINKODAROS PRINCIPAI“)
title_full	THE PECULIARITIES OF MARKETING TERMS AND THEIR TRANSLATION INTO LITHUANIAN IN THE MARKETING TEXTBOOK BY PH. KOTLER AND G. ARMSTRONG “PRINCIPLES OF MARKETING” (“RINKODAROS PRINCIPAI“)
title_fullStr	THE PECULIARITIES OF MARKETING TERMS AND THEIR TRANSLATION INTO LITHUANIAN IN THE MARKETING TEXTBOOK BY PH. KOTLER AND G. ARMSTRONG “PRINCIPLES OF MARKETING” (“RINKODAROS PRINCIPAI“)
title_full_unstemmed	THE PECULIARITIES OF MARKETING TERMS AND THEIR TRANSLATION INTO LITHUANIAN IN THE MARKETING TEXTBOOK BY PH. KOTLER AND G. ARMSTRONG “PRINCIPLES OF MARKETING” (“RINKODAROS PRINCIPAI“)
title_sort	peculiarities of marketing terms and their translation into lithuanian in the marketing textbook by ph. kotler and g. armstrong “principles of marketing” (“rinkodaros principai“)
publisher	Lithuanian Academic Libraries Network (LABT)
publishDate	2008
url	http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2008~D_20080929_141127-91926/DS.005.1.01.ETD
work_keys_str_mv	AT saulisantonas thepeculiaritiesofmarketingtermsandtheirtranslationintolithuanianinthemarketingtextbookbyphkotlerandgarmstrongprinciplesofmarketingrinkodarosprincipai AT saulisantonas angliskurinkodarosterminuypatumaiirjuvertimasilietuviukalbaphkotlerioirgarmstrongorinkodarosvadovelyjerinkodarosprincipaiprinciplesofmarketing AT saulisantonas peculiaritiesofmarketingtermsandtheirtranslationintolithuanianinthemarketingtextbookbyphkotlerandgarmstrongprinciplesofmarketingrinkodarosprincipai
_version_	1716624220876701696

THE PECULIARITIES OF MARKETING TERMS AND THEIR TRANSLATION INTO LITHUANIAN IN THE MARKETING TEXTBOOK BY PH. KOTLER AND G. ARMSTRONG “PRINCIPLES OF MARKETING” (“RINKODAROS PRINCIPAI“)

Similar Items