THE PECULIARITIES OF MARKETING TERMS AND THEIR TRANSLATION INTO LITHUANIAN IN THE MARKETING TEXTBOOK BY PH. KOTLER AND G. ARMSTRONG “PRINCIPLES OF MARKETING” (“RINKODAROS PRINCIPAI“)

THE PECULIARITIES OF MARKETING TERMS AND THEIR TRANSLATION INTO LITHUANIAN IN THE MARKETING TEXTBOOK BY PH. KOTLER AND G. ARMSTRONG “PRINCIPLES OF MARKETING” (“RINKODAROS PRINCIPAI“)

After the literature analysis has been performed, the present research states that terms are related with the scientific discourse, i.e. they are used exclusively by educated people. On the whole, the peculiarities of marketing terms and their translation into Lithuanian are analyzed here. Special a...

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Bibliographic Details
Main Author: Saulis, Antonas
Other Authors: Baranauskienė, Reda
Format: Dissertation
Language:English
Published: Lithuanian Academic Libraries Network (LABT) 2008
Subjects:
Philology
Marketing terms
Peculiarities of marketing terms
Translation of marketing terms
Rinkodaros terminai
Rinkodaros terminų ypatumai
Rinkodaros terminų vertimas
Online Access:http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2008~D_20080929_141127-91926/DS.005.1.01.ETD

Internet

http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2008~D_20080929_141127-91926/DS.005.1.01.ETD

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