Lytiškumo raiška reklamos diskurse

The discourse of gender is a relevant and vital subject in the present culture and the space of the scientific research. Masculinity and femininity are defined by their differences, but the gender construct in a certain discourse is a social, cultural product. In an advertising, the act of cultural...

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Bibliographic Details
Main Author: Varapickaitė, Dalia
Other Authors: Jakaitė, Dalia
Format: Dissertation
Language:Lithuanian
Published: Lithuanian Academic Libraries Network (LABT) 2006
Subjects:
Online Access:http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2006~D_20060606_110629-64763/DS.005.0.03.ETD