Šiaulių apskrities ir miesto laikraščių vadybos optimizavimas

Šiaulių apskrities ir miesto laikraščių vadybos optimizavimas

The master’s paper formulates the problematic aspects (related to the strategic management of an organization, mass communication theory, journalism and personnel management) of mass media management. The aim of the master‘s paper – to analyse the peculiarities of Šiauliai regional and interurban pe...

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Bibliographic Details
Main Author: Bivainienė, Lina
Other Authors: Vaškelaitis, Vytautas
Format: Dissertation
Language:Lithuanian
Published: Lithuanian Academic Libraries Network (LABT) 2005
Subjects:
Marketing and Administration
Management
Mass media
Newspapers
Žiniasklaida
Vadyba
Laikraštis
Online Access:http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2005~D_20050606_131442-84438/DS.005.0.02.ETD

Internet

http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2005~D_20050606_131442-84438/DS.005.0.02.ETD

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