Consumers’ choice model: an alternative meta-goals model focused on cognitive effort, justification, and regret
Doctor of Philosophy === Department of Psychology === Gary Brase === Consumers’ choice behaviors are influenced by multifaceted decision factors. Information processing theory (Bettman, 1979) predicts that consumers’ decision processes are constructed at the time of a decision, and consumers’ meta-g...
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| Language: | en_US |
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Kansas State University
2011
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| Online Access: | http://hdl.handle.net/2097/9166 |