Who are others in the third-person effect? : downward comparison toward a smoking issue among non-smokers and smokers

Master of Science === Department of Journalism and Mass Communications === Hyunseung Jin === With regards to the third-person effect, the purpose of this paper is to answer the fundamental question ‘who are others?’ when assessing the perceived effects of anti-tobacco advertising and cigarette adver...

Full description

Bibliographic Details
Main Author: Kim, Keunyeong
Language:en_US
Published: Kansas State University 2010
Subjects:
Online Access:http://hdl.handle.net/2097/4195