Feasibility study on a brand extension within AgriGold
Master of Agribusiness === Department of Agricultural Economics === Kevin P. Gwinner === Companies must continue to find ways to not only access new customers, but also better serve and increase loyalty with the current customers they already serve. In an effort to increase customer retention and...
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| Language: | en_US |
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Kansas State University
2017
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| Online Access: | http://hdl.handle.net/2097/35750 |