Relationship, trust and crisis communication on social media with millennials and generation Z
Master of Science === Department of Journalism and Mass Communications === Xiaochen Zhang === This study examined crisis communication on social media applying relationship management theory. There are few credibility checks on social media platforms, and some say publics no longer believe messages...
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| Language: | en_US |
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Kansas State University
2017
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| Online Access: | http://hdl.handle.net/2097/35551 |