Understanding roles of experiential value and perceived switching drivers on travelers’ loyalty: an empirical study of third-party travel websites
Doctor of Philosophy === Hospitality Management and Dietetics === Rebecca A. Gould === Chihyung Ok === The Internet has been one of the primary channels for acquiring information during pre-purchase and actual purchase stages characterized by easy entry and low supplier power. Internet travel busine...
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| Language: | en_US |
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Kansas State University
2015
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| Online Access: | http://hdl.handle.net/2097/20412 |