The interaction of message content, media sequence, and product involvement: an examination of intended message content sequences across a two-channel strategic IMC effort
Master of Science === Department of Journalism and Mass Communications === Curtis Matthews === Integrated marketing communications strategies are being utilized more and more by practitioners who wish to reach their audiences in different ways at different times. However, the omnipresence that resul...
| Main Author: | |
|---|---|
| Language: | en_US |
| Published: |
Kansas State University
2014
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2097/18705 |