Effects of consumer characteristics and perceived attributes on perception of fragrances
Doctor of Philosophy === Department of Human Nutrition === Edgar Chambers IV === Understanding how consumers perceive fragrances based on different aspects (e.g., hedonic, emotions, term association, expectation of functional benefit, and use occasion, etc.) can help product developers or marketers...
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| Language: | en |
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Kansas State University
2013
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| Online Access: | http://hdl.handle.net/2097/16546 |