What makes a non-professional video go viral: a case study of “I’m farming and I grow it”

Master of Science === Department of Journalism and Mass Communications === Louise Benjamin === In 2013, creating a 57-second video can lead to more than $150,000 in profit for the creator and the creator can be anyone. This money-making opportunity comes from a recent popular trend known as a “viral...

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Bibliographic Details
Main Author: Elliott, Lindsey
Language:en_US
Published: Kansas State University 2013
Subjects:
Online Access:http://hdl.handle.net/2097/15780