Do-it Yourself Market In India : Exploring Development And Servicing Of Demand For Products Related To Household Painting And Carpentry

Do-it-yourself (DIY) is the practice of household members undertaking home improvement or maintenance on their own, instead of hiring professional help. While DIY is a substantial and steadily growing cultural and economic phenomenon in several developed countries, in India, it is still in a stage o...

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Bibliographic Details
Main Author: Sarup, Vidosh
Other Authors: Gurtoo, Anjula
Language:en_US
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/2005/748