The Impact of Strategic Marketing on the Innovation Performance of Organizations : A Study with Respect to Indian Micro Small and Medium Manufacturing Organizations
Strategic Marketing is very essential to realize firm’s objectives and thereby take the advantage against the competitors. Innovation becomes the means of taking the firm to the higher level among the existing local and global competitors. Strategic Marketing (SM) is making the firm do well where as...
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| Language: | en_US |
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2017
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| Online Access: | http://etd.iisc.ernet.in/handle/2005/2862 http://etd.ncsi.iisc.ernet.in/abstracts/3716/G28203-Abs.pdf |