Influência social na comunidade virtual, engajamento com a marca e a propensão do consumidor a colaborar no NPD
Made available in DSpace on 2014-05-16T02:01:04Z (GMT). No. of bitstreams: 1 000457931-Texto+Completo-0.pdf: 3033983 bytes, checksum: 297ff10d44d14db591ce9fcfe751fed6 (MD5) Previous issue date: 2014 === Cocreation with consumers in new product development (NPD) processes has been consistently disc...
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| Language: | Portuguese |
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Pontifícia Universidade Católica do Rio Grande do Sul
2014
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| Online Access: | http://hdl.handle.net/10923/5841 |