Escala de engajamento do consumidor: replicação e validação

Made available in DSpace on 2013-08-07T18:40:50Z (GMT). No. of bitstreams: 1 000448491-Texto+Completo-0.pdf: 986306 bytes, checksum: f79a335e19f1863bbb05958ebe1e16c5 (MD5) Previous issue date: 2013 === This dissertation presents a research about the confirmation of validity and reliability of the...

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Bibliographic Details
Main Author: Marra, Guilherme dos Santos
Other Authors: Damacena, Cláudio
Language:Portuguese
Published: Pontifícia Universidade Católica do Rio Grande do Sul 2013
Subjects:
Online Access:http://hdl.handle.net/10923/1165