The value perceived by the consumer: proposition and test an evaluation model in the soft drinks market
This essay focus on the development and implementation of a model to evaluate consumer perceived value. Initially, itâs discussed the perceived value concept, its importance under strategy and marketing perspectives and its relation to price and quality. The model is presented, considering each step...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | Portuguese |
| Published: |
Universidade Federal do CearÃ
2005
|
| Subjects: | |
| Online Access: | http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3631 |