Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase

Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase

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Bibliographic Details
Main Author: Du, Feng
Other Authors: http://lattes.cnpq.br/9003489318938913
Language:Portuguese
Published: Universidade do Vale do Rio dos Sinos 2016
Subjects:
ACCNPQ::Ciências Sociais Aplicadas::Administração
Consumer behavior
Smartphone consumption
Domain specific innovativeness
Frugal behavior
Behavioral intention
Cultural relativity
Online Access:http://www.repositorio.jesuita.org.br/handle/UNISINOS/5985

Internet

http://www.repositorio.jesuita.org.br/handle/UNISINOS/5985

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