Diagnosticidade da marca da loja frente ? confus?o do consumidor associada ao cen?rio multim?dia e multicanal

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Bibliographic Details
Main Author: Broilo, Patricia Liebesny
Other Authors: Espartel, L?lis Balestrin
Format: Others
Language:Portuguese
Published: Pontif?cia Universidade Cat?lica do Rio Grande do Sul 2018
Subjects:
Online Access:http://tede2.pucrs.br/tede2/handle/tede/7962