Comportamento de cocria??o de valor do consumidor : modera??o e consequ?ncias
Made available in DSpace on 2015-04-14T14:52:34Z (GMT). No. of bitstreams: 1 458186.pdf: 1428015 bytes, checksum: 4583368f036487d52943b14f2cbc554c (MD5) Previous issue date: 2014-03-25 === The debate concerning value co-creation began to arouse the interest of Marketing scholars after the proposit...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | Portuguese |
| Published: |
Pontif?cia Universidade Cat?lica do Rio Grande do Sul
2015
|
| Subjects: | |
| Online Access: | http://tede2.pucrs.br/tede2/handle/tede/5677 |