Mapeamento conceitual das estratégias de marketing no varejo de pequeno porte
Marketing strategies express one of the ways a particular company competes in the market. This study developed a conceptual model that expresses the marketing strategies used in small retail of the branch of bakeries and confectionery, according to the perception of the store managers. The set of st...
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| Format: | Others |
| Language: | Portuguese |
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2018
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| Online Access: | http://www.riuni.unisul.br/handle/12345/5860 |