Modelo conceitual de gestão de marketing para pequenas empresas do setor de confecção de vestuário

This research aims to develop a conceptual model of marketing management for small business in the clothing manufactory Industry, from existing theoretical models and empirical evidence collected in the clothing business of AMREC region in the state of Santa Catarina. The research is exploratory, wi...

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Bibliographic Details
Main Author: Cittadin, Jackson
Other Authors: Sarquis, Aléssio Bessa
Format: Others
Language:Portuguese
Published: 2017
Subjects:
Online Access:http://www.riuni.unisul.br/handle/12345/3332