Entre a academia o mercado - onde comunicação e marketing se encontram : um estudo de caso da Rede Petrográs SE

Fundação de Apoio a Pesquisa e à Inovação Tecnológica do Estado de Sergipe - FAPITEC/SE === This paper proposes a discussion about the link between organizational communication and marketing. Although they are related subjects, they are often analyzed under different perspectives. Its general object...

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Bibliographic Details
Main Author: Carlos, Aneliese de Castro
Other Authors: Felizola, Matheus Pereira Mattos
Format: Others
Language:Portuguese
Published: Universidade Federal de Sergipe 2017
Subjects:
Online Access:https://ri.ufs.br/handle/riufs/4017