Marketing impact on B2B sales and market share : a dynamic approach to gasoline retailing in Brazil

Tese (doutorado)—Universidade de Brasília, Programa de Pós Graduação em Administração, 2016. === Submitted by Camila Duarte (camiladias@bce.unb.br) on 2016-07-21T15:24:50Z No. of bitstreams: 1 2016_MarcosInacioSeverodeAlmeida.pdf: 2154963 bytes, checksum: 1500bbe296e514c2dcb32832204fc07e (MD5) ===...

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Bibliographic Details
Main Author: Almeida, Marcos Inácio Severo de
Other Authors: Porto, Rafael Barreiros
Language:Inglês
Published: 2017
Subjects:
Online Access:http://repositorio.unb.br/handle/10482/22703