O MARKETING DE RELACIONAMENTO NA GESTÃO ESTRATÉGICA DA SETREM

O MARKETING DE RELACIONAMENTO NA GESTÃO ESTRATÉGICA DA SETREM

Educational institutions are immersed in a very competitive environment with a lot of changes. The improvement of administration strategies is necessary for the survival of these organizations. Customer relationship management has become one of the main competitive differences and its usage can be e...

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Bibliographic Details
Main Author: Blume, Marcelo
Other Authors: Rocha, Rudimar Antunes da
Format: Others
Language:Portuguese
Published: Universidade Federal de Santa Maria 2007
Subjects:
Marketing
Gestão educacional
Marketing de relacionamento
School management
Relationship marketing
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
Online Access:http://repositorio.ufsm.br/handle/1/8189

Internet

http://repositorio.ufsm.br/handle/1/8189

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