A ESTRATÉGIA PUBLICITÁRIA INFLUENCIADA PELAS LÓGICAS DE CONSUMO

A ESTRATÉGIA PUBLICITÁRIA INFLUENCIADA PELAS LÓGICAS DE CONSUMO

The Advertising role on the consumption society promotion has been seen as central and decisive. On the other hand is necessary to question the human consumption behavior that reflect their social, cultural and place motivation as a way to demonstrate their identities (CAMPBELL, 2006). In this way,...

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Bibliographic Details
Main Author: Santor, Fernando Silva
Other Authors: Castro, Maria Lilia Dias de
Format: Others
Language:Portuguese
Published: Universidade Federal de Santa Maria 2010
Subjects:
Consumo simbólico
Estratégia publicitária
Identificação
Contrato de comunicação
Symbolic consumption
Advertising strategy
Identity
Communication contract
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
Online Access:http://repositorio.ufsm.br/handle/1/6307

Internet

http://repositorio.ufsm.br/handle/1/6307

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