Marketing de relacionamento aplicado a redes de cooperação: os casos Mania Sul e Construmais

Marketing de relacionamento aplicado a redes de cooperação: os casos Mania Sul e Construmais

In the present study, relationship marketing actions have been approached from the symbiosis of the models described by Vavra (1993) and Souza (1997) in two groups of small retail sale companies together in a cooperation net. The nets 'Construmais' and 'Mania Sul", which work as...

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Bibliographic Details
Main Author: Mello Filho, Luiz Leandro de
Other Authors: Rocha, Rudimar Antunes da
Format: Others
Language:Portuguese
Published: Universidade Federal de Santa Maria 2017
Subjects:
Marketing de relacionamento
Redes de cooperação
Competitividade empresarial
Relationship marketing
Cooperation nets
Enterprise competition
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Online Access:http://repositorio.ufsm.br/handle/1/4753

Internet

http://repositorio.ufsm.br/handle/1/4753

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