A importância da marca no consumo de tênis entre os adolescentes: suas relações com atitude e intenção de compra

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior === The complexity in decision making by consumers is increasing, and human behavior is constantly changing, companies and consumers now live in a technological mediated both by society and by the media free access to the information in the...

Full description

Bibliographic Details
Main Author: Silinske, Jaqueline
Other Authors: Grohmann, Márcia Zampieri
Format: Others
Language:Portuguese
Published: Universidade Federal de Santa Maria 2017
Subjects:
Online Access:http://repositorio.ufsm.br/handle/1/4730