Orientação para o mercado, inovação e performance organizacional sob os parâmetros da competitividade: um estudo no setor hoteleiro do Rio Grande do Sul
This paper examines the market orientation, innovation and organizacional performance from competitive parameters, adapted from Sandvik & Sandvik (2003) to the reality of hospitality companies of the Rio Grande do Sul. Through a descriptive research of transversal cut and based on the analysis o...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Santa Maria
2017
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| Online Access: | http://repositorio.ufsm.br/handle/1/4631 |