Estratégias de marketing em cooperativas - o caso da CESMA
Most part of non-profit organizations, like co-operative associations, are not making use of the management science for a better development of their strategies. From a case study, this dissertation presents an analysis of the marketing strategies used by "Cooperativa dos Estudantes de Santa Ma...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Santa Maria
2017
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| Online Access: | http://repositorio.ufsm.br/handle/1/4528 |