Práticas culturais adotadas por uma empresa familiar visionária para perpetuar a ideologia central estudo de caso da expresso medianeira

From studies of Collins and Porras (1995) which show that visionary businesses possess a fundamental central ideology for its perpetuation, the main objective of this work was to analyze the practices of human development and communication of a visionary business, in order to identify cultural eleme...

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Bibliographic Details
Main Author: Huppes, Daniela
Other Authors: Fossá, Maria Ivete Trevisan
Format: Others
Language:Portuguese
Published: Universidade Federal de Santa Maria 2017
Subjects:
Online Access:http://repositorio.ufsm.br/handle/1/4527