Das diferentes relações contraídas pelos textos publicitários televisuais
The present thesis is interested in the television communication process, proposing to examine, in specific, the advertising discourse, with the main objective to analyze the relations contracted between advertising texts and the consumer market, considering the product promoted characteristics, i...
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| Language: | Portuguese |
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Universidade Federal de Santa Maria
2018
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| Online Access: | http://repositorio.ufsm.br/handle/1/12571 |