COMO AS MARCAS INFLUENCIAM NA ESTRUTURAÇÃO PSÍQUICA DO SER HUMANO: UMA VISÃO SOBRE A REDE DE FAST FOOD MCDONALD S
This master s dissertation comes to meet with our concerns about how is the phenomenon of adherence to brands in behalf of other social valuations traditionally accepted and anchored in the personal skills to interact with their peers than by dictates artificially constructed. We un-derstand that to...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Santa Maria
2014
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| Online Access: | http://repositorio.ufsm.br/handle/1/10335 |