Mapeando fundamentos do Constructo Neuromarketing com profissionais de empresa de publicidade

Mapeando fundamentos do Constructo Neuromarketing com profissionais de empresa de publicidade

Made available in DSpace on 2014-12-17T13:53:12Z (GMT). No. of bitstreams: 1 JoaoBatistaSN.pdf: 726908 bytes, checksum: fdca88451aa5642543b0de65875fb92c (MD5) Previous issue date: 2007-09-06 === This study aims to acknowledge the domain level and influence of the neuromarketing construct. This is...

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Bibliographic Details
Main Author: Soares Neto, Jo?o Batista
Other Authors: CPF:15590534453
Format: Others
Language:Portuguese
Published: Universidade Federal do Rio Grande do Norte 2014
Subjects:
Neuromarketing
Constructo
Consumidores
Ag?ncias de Publicidade
Construct
Consumers
Advertising Agencies
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Online Access:http://repositorio.ufrn.br:8080/jspui/handle/123456789/12085

Internet

http://repositorio.ufrn.br:8080/jspui/handle/123456789/12085

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