A descriptive analysis of personal values on Zambian women' consumer decision-making styles in the context of hair extension products
Cultural, social, personal and psychological factors were identified by Rani (2014) as the four major influences on consumer’s buying behavior. While There are many studies about the personal values and consumer purchase behavior, but there is very little research to study Africa women’ consumer beh...
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| Format: | Others |
| Language: | English |
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2018
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| Online Access: | http://hdl.handle.net/10183/178304 |