Atributos determinantes no comportamento do consumidor luandense: análise dos refrigerantes Blue

Atributos determinantes no comportamento do consumidor luandense: análise dos refrigerantes Blue

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Bibliographic Details
Main Author: Manuel, Elisângela Valdine Diogo
Other Authors: Trevisan, Leonardo Nelmi
Format: Others
Language:Portuguese
Published: Pontifícia Universidade Católica de São Paulo 2016
Subjects:
Refrigerantes
Comportamento do consumidor
Decisão de compra
Soft drinks
Consumer behavior
Buying decision
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Online Access:https://tede2.pucsp.br/handle/handle/19317

Internet

https://tede2.pucsp.br/handle/handle/19317

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