Marketing de relacionamento no futebol: o programa sócio-torcedor do Sport Club Corinthians Paulista

Marketing de relacionamento no futebol: o programa sócio-torcedor do Sport Club Corinthians Paulista

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Bibliographic Details
Main Author: Martins, Fabiano Fernandes
Other Authors: Las Casas, Alexandre Luzzi
Format: Others
Language:Portuguese
Published: Pontifícia Universidade Católica de São Paulo 2016
Subjects:
Marketing esportivo
Marketing de relacionamento
Sócio torcedor
Relationship marketing
Partner fan
Corinthians
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Online Access:https://tede2.pucsp.br/handle/handle/19050

Internet

https://tede2.pucsp.br/handle/handle/19050

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